I’m Serena, a UX designer and researcher with 5+ years of experience creating inclusive, intuitive experiences that help users succeed and businesses grow.
Increasing discoverability in an enterprise site navigation
Navigation redesign to help users find key content faster and support Twilio’s growing ecosystem, resulting in a 10% improvement of link findability during testing.
Streamlining the evaluation journey to reduce friction
A series of journey maps informed by a combination of a cognitive walkthrough and past research crafted to identify pain points and help the company to hone its priorities.
Designing scalable templates to drive growth and user satisfaction
Creating new product page templates based on user and business needs, resulting in a 33% increase in conversions and a 85% increase in engagement.
Unifying multi-brand experiences through a scalable design system
Building Twilio's first marketing design system created to drive speed of design and development across multiple Twilio websites.
Simplifying SaaS pricing to improve clarity and conversion
An audit of the current experience leading to a refined SMS pricing page resulting in a 10.4% increase in sign up conversion.