I’m Serena, a UX designer and researcher with 5+ years of experience creating inclusive, intuitive experiences that help users succeed and businesses grow.
Information architecture overhaul
Navigation redesign to help users find key content faster and support Twilio’s growing ecosystem, resulting in a 10% improvement of link findability during testing.
Evaluation journey mapping
A series of journey maps informed by a combination of a cognitive walkthrough and past research crafted to identify pain points and help the company to hone its priorities.
Product page redesign
A redesigned product page created based on past research and a team workshop resulting in a 33% increase in conversions and a 85% increase in engagement.
Marketing design system
Building Twilio's first marketing design system created to drive speed of design and development across multiple Twilio websites.
Simplified pricing
An audit of the current experience leading to a refined SMS pricing page resulting in a 10.4% increase in sign up conversion.